Emma Fergen

Product Manager — AI, Growth & Analytics

I build easy to use products that solve complex problems. Currently co-founding Onit, an AI household operating system.

Emma Fergen

Selected Work

Products I've built and shipped across AI, growth, and analytics.

Onit
In Progress

AI Household Operating System

Founder & Product Lead

  • Designing and building an AI-native household OS to reduce mental load and bring clarity to modern home life
  • Leading product strategy, interaction design, and early development
  • Exploring how intelligent systems can coordinate the invisible labor that keeps a household running
AI-Native0→1Systems ThinkingConsumer
GitLab

Growth, AI, and Product Analytics

Senior Product Analyst → Staff Product Analyst → Product Manager

  • Promoted multiple times while shaping how GitLab understands user behavior, product value, and AI adoption
  • Built the analytics foundation for the company's AI platform, defining meaningful usage metrics and executive reporting
  • Transitioned into product management to lead growth across the self-serve journey, improving acquisition, activation, and conversion
  • Consistently used data to reduce ambiguity and help teams invest where it matters most
AIGrowthAnalyticsDevTools
JumpCloud

Identity Platform

Growth Product Analytics

  • Translated complex behavioral data into clear product opportunities for directory and authentication experiences
  • Improved administrator workflows and strengthened platform adoption
  • Helped evolve the platform into a more cohesive system for IT teams
IdentityPlatform ThinkingEnterpriseSecurity
AeroGarden

Connected Consumer IoT

Product Development Scientist (Product Management Role)

  • Led the connected experience for smart indoor gardens, aligning hardware and software development
  • Created a product that made growing food at home intuitive, accessible, and delightful
  • Sparked a long-term interest in products that quietly improve everyday life
IoTConsumerMobileCross-Functional Leadership

About

I’m a product leader who builds technology that makes life and work feel simpler.

My career has lived at the intersection of product, data, and emerging technology, from connected hardware to developer platforms to AI. I’m particularly energized by ambiguous problem spaces and products that require both analytical depth and product intuition.

Outside of my day job, I’m building Onit, an AI-native household operating system inspired by a belief that our most powerful technology should solve real-world problems, not create more noise.

I live in the mountains of Colorado, where you’ll usually find me skiing, hiking, or mountain biking with my husband Ryan and dog Bear - my joys in life.

I care deeply about building products that give people their time back, because time is the one resource we don’t get more of.

Skills

Product Leadership

Product Strategy0→1 DevelopmentSystems ThinkingGrowth & PLGExperimentationCross-Functional Leadership

Data Fluency

SQLPythonProduct AnalyticsBehavioral AnalysisExperiment DesignAnalytics EngineeringData Science

AI Product Development

AI-Native Product DesignLLM ApplicationsPrompt EngineeringUsage & Value MetricsHuman-in-the-Loop Systems

Builder Toolkit

FigmaGitLabdbtTableauNotionDeveloper Tooling

Get in Touch

I'm always open to connecting with other curious humans. Feel free to reach out.